The hansgrohe brand’s sports sponsorship activities.

Team spirit and personal motivation 

What do hansgrohe and professional cycling have in common? We are both passionate about top quality and top teams. And team spirit is essential for us both. As a result, we have been the official title sponsor of the BORA-hansgrohe UCI World Tour team since 2017. The motivation of our world-class riders gives us so much inspiration.

Behind the scenes with BEYOND RACING

Are you blown away by elite sports? Do you share the thrill of road bicycle racing with its many fans? Then we’re sure you’re wondering what drives the athletes to push themselves to their limits day after day. What is the source of their motivation, how do the athletes focus on the next challenge and where do they find support?
The "BEYOND RACING" format presented by hansgrohe takes a look behind the scenes and passes the mic to the team members – a.k.a. the people who make the team’s success possible in the first place. Hear the personal experiences and thoughts behind the cycling pros’ top achievements.

hansgrohe has been the official title sponsor since 2017 and has already extended this commitment to the end of 2024. 

People are at the heart of the success story

Riding together, recharging after the race, relaxing and enjoying freedom: The BORA-hansgrohe world is full of personal stories. From Jai Hindley's win at the Giro d’Italia for Team BORA-hansgrohe, to personal experiences as a professional cyclist and insights into the races.

BORA-hansgrohe: success with team spirit

Where, when, who - racing reports and videos

The BORA-hansgrohe cycling team is active on social media and publishes the latest information on its official website:

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